The PVI Model

One of the main goals in business is to ‘get ahead’. Whether you are a single employee or you run an entire organization, you always want to ‘get ahead’ of the competition. Of course, getting ahead will mean a variety of rewards could come your way, from increased pay to recognition, growing market share, and so on.  The PVI Model

But how do you get ahead? Well, that’s where it gets tricky. Obviously, everyone in the professional world is trying to get ahead, which makes it difficult to do just that. To succeed in rising above most of the rest of the field, you are going to need a plan. Fortunately, the PVI Model from Joel Garfinkle may offer just such a plan.

How Success Is Determined

The core of the PVI Model is determining what it is that makes one person more successful than another person. On the surface, this might seem obvious. You may say that a person with a better education and better work ethic will be more successful. But it isn’t always that simple. Those with the same educational background often end up with wildly different types of careers.

The PVI Model

In the PVI Model, it is proposed that there are three important factors in determining success. Those are as follows –

  • Perception
  • Visibility
  • Influence

To help you understand how each of those concepts will influence your success as a professional, we will take a look at them individually below.


We start with the idea of perception. Rather than the truth of your qualifications or abilities, it just may be that the perception of your skills is more important. Each time you take an action, no matter what it may be, that action is going to be included as part of the perception of you in the minds of other people.

One of the interesting things about this model is the fact that it recommends asking for feedback with regard to your perception in the minds of others. This is something that many people are afraid to do. If you don’t want to hear the truth, you might not want to ask for feedback. Or, if you respond poorly to the feedback you do receive, you may wind up falling short of your potential anyway. Only those who are willing to use feedback in a constructive manner will be able to take a step forward.

It should always be remembered that your behavior in a variety of situations will strongly impact your perception. For instance, do you quickly get upset and allow your temper to take over in a stressful situation? Or do you stay relaxed and work through problems logically? The way you react in times of strife is just one of many factors which are going to impact your perception moving forward.


You can’t make progress if you aren’t seen. This stands true for employees just as it does for entire organizations. Take the example of an employee who does exemplary work on a daily basis – but that work is done mostly anonymously. This individual may be deserving of a promotion or at least a raise, but those rewards will not come unless the individual is visible enough to get credit for the work he or she has done.

There is no way around it – you are going to have to be your own press agent in this case. It is up to you to improve your visibility, because no one is going to do it for you. Some ways you can improve your visibility within a large organization include making your way into meetings with executives, speaking up on key issues, taking the lead on projects, and more. Some people are not comfortable with this kind of self-promotion, but it is an important part of advancing a career. Without visibility, it is likely that a career worth of quality work will go largely unnoticed and unappreciated.


Do you influence people on a daily basis? This is a hard question to answer. It can be hard to know whether or not you are influencing people regularly – and it is even harder to know whether or not you are having a positive influence. People who do have a positive influence on those around them tend to have a good reputation in their field, they are likable, they have plenty of skills to get the job done, and they act as an executive (even if they do not hold that title just yet).

Influence is about so much more than just doing a good job. Yes, that matters, but it is the people skills which will really set you apart in this area. By having the skills to interact with people in a meaningful way – more than just a handshake or a wave – will allow you to be an influencer. And it tends to be the influencers who move forward in their careers.

Organizations as Well as Individuals

When thinking about the PVI Model and the concepts it presents, it would be easy to think that this is only meant for individuals in the workforce. And, to be sure, that is the target audience here. However, it can be noted that this model also applies nicely to any organization as a whole. If you want to grow a business, you need to make sure that business has a positive perception, good visibility, and influence over its customers and the market. The definition of those words might change a bit when applied in this context, but the overall concept still rings true.

The PVI Model

Whether you are an individual striving to build a better career, or you are a business owner or manager trying to grow your company, you can benefit from the PVI model. Think about how you can affect positive change in the areas of perception, visibility, and influence in the weeks and months ahead. Working on these points should take you in the right direction in a surprisingly short period of time.

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